News Article Guidelines

Keep headlines short. Tell readers what they need to know, but be aware that longer headlines are difficult to digest and look strange at the top of a page and in news feeds. Also, not all content will lend itself to a news-type headline, but when possible, include verbs in headlines and use active voice.

Remember that while a News article may be included with other similar content in a departmental web section, not everyone who comes to a particular article will be familiar with your department or even with Bryn Mawr College in general. Thus, be sure that you're not using abbreviations or shorthand that will be unfamiliar to an audience member who isn't well acquainted with your department. 

Photos should be good quality and proportional to the rest of your content. Large vertical photos are typically too overwhelming to be helpful, so if you use a vertical photo, keep it smaller. If you have questions about photo use, reach out using our Request Form.

News articles should be written in complete sentences and in a conversational tone. 

Remember that web visitors are often quickly scanning a page for important information. If text can be reasonably shortened where appropriate, the most important points will stand out, making your article easier to navigate. 

Syndication should be used consistently and judiciously. If you have questions about website syndication, reach out using our Request Form.

The Communications Office will produce News articles on high-profile events and stories with broad interest. If you're wondering whether Communications is covering a news story related to your department, reach out using our Request Form.