Digital Strategy & Engagement

Bright Strategies, Bold Presence

Bryn Mawr’s digital presence is often the first impression we make—and we strive to make it a strong one. We design and maintain digital experiences that reflect the College’s values, support its mission, and connect with our diverse audiences. From the homepage to department sites, we focus on usability, consistency, and performance across all platforms through thoughtful planning, collaboration, and continuous improvement. 

Digital Strategy 

Our digital strategy focuses on building a cohesive, user-centered ecosystem that seamlessly and consistently connects all of Bryn Mawr’s web platforms. By aligning content, design, and functionality across departments, we ensure every digital interaction reflects the College’s identity and supports its mission. Through thoughtful planning and collaboration, we create experiences that are intuitive, accessible, and built for the future.

Content Strategy 

We put people first in everything we write and design. Whether someone is a prospective student, a current parent, a faculty member, or an alum, we aim to deliver content that’s clear, engaging, and easy to find. We help campus partners shape their messages to meet the needs of their audience while staying aligned with the College’s voice and tone. 

Brand Alignment 

Every page on Bryn Mawr's website contributes to our story. We work closely with partners across the College to ensure that our digital content and design align with the Bryn Mawr brand—visually, verbally, and emotionally. Consistency helps build trust, recognition, and pride across our community and beyond. 

Search Engine Optimization (SEO) 

A key part of our strategy is making sure Bryn Mawr’s content is discoverable. We research how users search, what keywords they use, and how to structure content to meet those needs. By optimizing everything from page titles and metadata to headers and image descriptions, we help ensure Bryn Mawr’s content rises to the top of search results—getting the right information to the right people at the right time.